Start with the dress code. "Black tie" means a floor-length gown; "black tie optional" or "formal" allows a midi or an elegant two-piece. For weddings, avoid white and ivory, and check whether the venue or culture calls for covered shoulders.
Jewel tones and metallics photograph well under evening light. Satin and sequins suit winter galas; chiffon and organza breathe better at summer weddings. A high slit or sheer overlay adds drama without extra embellishment.
Delivery takes 10 to 15 days, and alterations take more. Order a gown four weeks before the event.
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